Why Do We Need Cable TV Today?

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During our younger years, we are educated by our parents about the needs and wants. If you really forgot about the meaning of both needs and wants, we will try to review this for our future and existing customers or subscribers in the world of cable television. When we speak of the need, it is something that you give importance to a person, thing or anything that surrounds you. Some of the good examples of a need are food, clothing, shelter, education and medicine. These are very common for all kinds of customers or subscribers around the world.

On the other hand, a want is something that has no importance or purpose to a person, place, or thing. In this way, you are giving or obtaining an item that is not really important in your daily life. A good example for this situation would be a Sony PSP. It is a portable gaming platform that allows you to play games in a real high quality mode. You can play any time you want, but it’s not that important. It is considered as a want, because it is not really needed for your daily life. However, we need something that can make a living for ourselves.

Food and drinks can make a living for all of us. It is considered to be our body’s energy source, and it fuels our way to live. Without them, we will not live longer. Now we know about the different needs and wants in our daily lives, let’s try to relate this with cable TV. There are customers who think that cable or satellite TV is a need, while others say it’s a want. Why do we need cable TV for the customers and subscribers? First of all, cable TV is an appliance that gives us pure entertainment at home or any place we want to watch TV.

There are lots of reasons that cable or satellite TV is considered a need, and there’s no question about it. The first reason would be pure entertainment. Everybody loves to be entertained, especially at home. It is also good for those who are stressful at their workplace. If you work around the clock for 8 hours a day, stress will arrive after work. We understand that being a stressful person is not healthy, and we need something to get you out of stress. Cable television is one of the reasons that a customer or subscriber is free from stress.

It gives them a lot of fun and relaxation in watching their favorite TV shows at home. Best of all, it is considered to be an alternative medicine of boredom. Speaking of boredom, it is one reason that customers or subscribers need cable or satellite television for good. Aside from being stressful, cable or satellite television will get you out from boredom. It is really sad that you always feel bored at home, doing nothing for a cause. This is where customers or subscribers are trying to get their hands on a cable or satellite TV to give them non-stop entertainment at home.

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What Is Apple TV – Get The Scoop Here

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Apple TV has been around since 2006, when it was first unveiled by the CEO of Apple, in September at an Apple press conference. So what is Apple TV? It is a small box that is a digital media receiver. Since early development, several generations have been released and it is to be used in conjunction with an HDTV.

What is Apple TV? If you have the Apple   TV  digital  media  receiver, or have been thinking of purchasing one, it can be used to stream movies purchased from iTunes. It is specially designed to stream content, including that received online from YouTube, Mobileme, Netflix, Hulu, and several other content sources. You simply need to sign up for any number of these content sources in order to be able to stream them on your Apple  TV  digital  media  receiver.

This particular digital media receiver is much more powerful than any other device on the market. Although the originally released device had a hard drive, the newly released versions do not, although they do feature an internal 8 GB flash storage device. This is quite enough to allow you to download and view content through your HDTV, but not to store the media.

If you are like many people, you want to have the ability to watch the latest released movies and programs. All you need to do is access these programs and movies on Apple, then stream them through your Apple digital media receiver. The actual programs and movies can be rented through an iTunes account, and stored on your computer hard drive. When you want to watch your programs and movies, you simply access your Apple TV device and start watching.

When you rent a movie with your Apple device, you have a full 30 days to watch your movie, but once you access it, you have 48 hours to view it. This means you can watch it several times over a 48 hour period, and the average rental costs in the range of $4.99 to $5.99. It can be much more cost effective than driving to your local video store only to find out the movie you want to rent is not available. Most movies are available in SD or HDTV format, so they are compatible with any TV.

What is Apple TV? It is a cost effective way to display just about any computer related media on your television, including your photographs. You can easily share all of your digital photos with friends and family. Apple continues to develop this digital media receiver, and the new generations of this device continue to come loaded with new features.

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Becoming a Media Planner

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Taking a client’s advertising ideas and creating a plan for the best advertising campaign is the job of a media planner. They work with the ad copywriters and the clients, to design a an advertising campaign and then work out the most appropriate medium to advertise on, eg TV, radio or print media? Which channels? Target audience? What time to play the ad? etc. The person that takes on this role needs to be a creative visionary with a good eye for what works in advertising. They will also need the ability to develop ideas that will make an advertising campaign successful. Sound intriguing? Some tips below will give you an idea of what it takes to become a media planner.

Get a degree. Media planning is a professional field which requires a good education. There is no dedicated course to study for media planning but it is a good idea to pursue classes in media, marketing and advertising. These courses will be a great place to start.

The right skills. You will need not only a good education, but the right skills set to become a media planner. A sound knowledge of advertising, including what kinds of products can be marketed to a particular target audience and on what form of media that advertising should be presented eg print   media ,  TV , radio? Media planners should be knowledgeable about brands, and be able to design plans on how to brand particular products. Really good people skills are important also, since you’ll be working closely with both clients and advertisers to create a campaign. You should be prepared for a lot of fine tuning in this line of work to ensure that the brand is aimed at the correct audience.

Work experience. Don’t expect to jump right into a position as a media planner – often the way to get started at advertising agencies is by working in lower-down-the-ladder jobs. If at all possible, get an internship with an advertising agency. The relationship to media planning doesn’t have to be immediately obvious – it is more important to get general experience in the industry. You can work your way up the food chain later.

Apply for work. When you are very familiar with the media and advertising campaigns, then you can start going for jobs as a media planner. Talk to the employer that you are currently with regarding positions available at that company. If you’ve worked hard and have proven yourself, you have a good chance of getting promoted to media planner.

If you seek employment outside of your current company, ensure that your résumé is recent and the cover letter is tailored for the company you’re writing to. List all of your relevant experience in media advertising, emphasize your ability to work with clients and advertising professionals to design a successful ad campaign. Be ready to provide samples of your work. With the right grounding and a good interview, you have no problems getting a job as a media planner.

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Boost Your Sales With Local TV Commercials

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Toronto has had a long list of successful TV commercials over the past decades, and these TV commercials have greatly influenced consumer behavior. Television is a powerful and effective medium in introducing products or services to the masses.

Among all forms of media, television still has the highest penetration rate. In Toronto, people from all walks of life have easy access to television. According to the Canadian Television Bureau, in 2010, male and female adults who live in the city – specifically those aged 18 and above – spent an average of 27 hours per week in front of the television.

Moreover, in the same year, the total reach of television in 2010 during primetime, which covers the hours between 7 to 11pm, has gone up to 98%. As a result, Canadian TV has a 29.5% share in net media revenues. This is the largest share among all media, including the internet. These facts only prove that TV still has the most power or reach when it comes to generating sales.

In essence, the commercials Toronto TV stations screen, or TV advertising in general, serves both producers and consumers through several functions. First, they create the demand for advertised products and services for targeted market groups in the locality. Next, they create competition between advertisers that offer the same kind of products or services. They also educate consumers about products and services available on the market. Finally, they change consumer behaviors and attitudes towards certain products and services.

The commercials Toronto TV stations screen can also have extra functions depending on what product or service they are advertising. In previous years, it has become a practice for big corporations to launch their social responsibility campaigns through television. These campaigns are made primarily to remind or educate people about certain aspects of social responsibility without necessarily selling a product or service.

In conclusion, television as an advertising medium, specifically the TV commercials Toronto producers make, does not only effectively function to boost the sales of a certain product or service but also to influence consumer attitudes in terms of preferences and information management.

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Hospitality IPTV – Adding Interactivity to Hotel TV

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Internet Protocol Television(IPTV) is creating a big impact on the mainstream TV industry. It has much wider applications than just in the entertainment field. In this article we shall take a peek at one such niche IPTV segment – the Hospitality industry, and how it can change the Hotel Guest user experience and benefit Hotel Operators.

Conventional Television systems in most of the hotels around the world offer two major features –

  • Live TV Channels
  • Movies on demand

Background

The features are limited by the coaxial cable TV technology that has been prevalent for the past 30 years. It broadcasts the TV media, meaning pre-scheduled programs are run irrespective of user’s individual preference on a particular channel. The provider offers a set of content and the user can tune to the choice of his/her channel.

Why change to IPTV? Existing analogue cable TV technology has limitations –

  • Poor Quality of TV channels
  • Lack of personalization for guests
  • No support for getting guest’s inputs
  • Limitations of number of TV channels offered
  • Lack of offering convenience to guests
  • No personalization of TV services
  • Inefficient utilization of the audio-visual medium to generate additional revenues

Hotel IPTV Technology

In the past 20 years the Internet has created a big impact in the user habits. Today most Hotels include the “Internet services” as part of their default offerings, though it may come at a small premium price. The Internet has made it possible for users to “search what they want” at the click of a mouse. The free flow of information gives users more choices and it has heightened the expectation levels. The IPTV technology can help Hotel operators to to offer wider options of infotainment and making the services more personalized for their guests.

Highlights

  • IPTV Channels
  • Video on demand (VOD)
  • Time shift TV
  • TV on demand
  • Games
  • Bookmarking
  • Personalized services
  • Infotainment
  • TCommerce – Interactive shopping

Guest Experience

The hotel IPTV system or Interactive TV can change the Guest experience in many ways. The most important areas it can create difference are –

  • Personalization of User Interface based on guest preferences
  • Localised infotainment platform
  • Ability to feedback to Hotel management

Benefits for Hotels

  • Better video and audio quality of the TV content
  • Improved customer satisfaction
  • Additional revenue sources
  • Tools that Improve quality and efficiency of room services and staff
  • Interactive Advertising platform for Hotel Services

In the next few articles we shall see each of these benefits in detail.

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Constructing the Ultimate PC Based TV Entertainment Center

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You likely already use your TV as a great source for entertainment. You probably also use your computer for a large amount of entertainment. With the combination of a properly configured computer and your TV, you can unleash so much more potential for entertainment and make everything so much easier to access.

Entertainment system will include

At the center of your entertainment system is going to be your TV. I of course would strongly recommend an HDTV to those that can afford it. Also, while size isn’t the only important factor in the quality of an HDTV, I do have to say, bigger is better. For this setup we’ll assume that you have an HDTV that supports HDMI input.

As I mentioned, that TV is great and all, but we’re going to use a computer to make it do so much more for you. So that brings us to the computer you’re going to want. I would strongly recommend a Windows 7 based PC that includes Media Center. If you don’t know what Media Center is, we’ll get to that. The computer should also have a nice video card to ensure that your computer can play high quality HD content without stuttering or being slow. You’ll want to make sure this video card has a built in HDMI port with audio support. This will make it as easy as possible to connect the computer to the HDTV. Also, it usually doesn’t cost much to add a Blu-Ray compatible drive to a computer and it is definitely worth the cash. If you haven’t used Blu-Ray on your HDTV you’re missing out on a true movie watching experience.

In addition to the TV and the Computer you’ll want to make sure you get a Media Center compatible remote for the computer. This will allow you to control everything we’ll install on the computer from the comfort of your couch.

Software and set up

As I mentioned you’ll want to run Media Center on the computer. This will be the base of everything we do on the PC. The reason for this is that it has an interface designed to be controlled with the Media Center remote so you don’t have to have a mouse and keyboard on your lap while doing all of this.

In addition to that you’ll want to install the Netflix Media Center plugin. This will give you access to all of Netflix’s streaming catalog right through media center. This way you can browse, search, and watch anything that Netflix has available. Netflix does require a subscription in order to have access to the streaming material, but it is definitely worth it to have access to all sorts of movies and TV shows instantly.

Another one you’ll want to install is the Hulu desktop application. This application gives you access to the same free streaming content that is found on their website, but it will also work with the media center remote. Hulu does not install itself into the Media Center application, but we can still make it work. You’ll want to use a program like Media Center Studio. Media Center Studio is a free program you can download that will let you make changes to the Media Center menu. Using this you can add a launcher icon for Hulu. Then you can launch Hulu Desktop from Media Center and when you quit the Hulu program it will bring you back.

Media Center does not come with built in support for Blu-Ray movies. If your computer came with a Blu-Ray drive it may have also come with a plugin to add support to Media Center for that. If not, you’ll need to purchase one. There are lots of options available online. Just whatever you purchase, make sure it includes a Windows 7 Media Center compatible plug in. This will ensure that you can control your Blu-Ray movies with that same remote and without having to leave the Media Center software.

The last real step for configuring your computer is to copy your music, video, and photo libraries over to the computer. Assuming the music and videos aren’t protected by non-WMC compatible DRM you will be able to listen to and view any of those files through the Media Center software.

Connect PC without HDMI

Some of you may already have a PC you want to use, or have just picked one up on some killer deal only to find it doesn’t have HDMI. Fear not, you can still connect it to the HDMI port on the TV, with some work. Your options are varied. First you can install a new video card in the computer that has HDMI. This is the best option for older computers that could stand to have an upgraded video card anyway.

Another option is to use a DVI to HDMI cable from any computer that has a DVI video port on it. This will get the video to your TV with no problems at all. Be warned though, that DVI ports do not output audio so you’ll have to run separate audio cables. Hopefully your TV has an input next to one of the HDMI ports on the TV to allow for that.

If your TV has a VGA input, you can simply use a VGA to VGA cable from the VGA port on the computer to the TV. This will work great in most cases. Some TVs don’t support full 1080p through the VGA port, however, so be cautious of that. Also, VGA doesn’t carry audio either so you’ll need to run separate audio cables in this situation also.

Let’s say you’ve got VGA on your computer, but you need to go to HDMI on the TV. You can use a VGA to HDMI signal converter to convert from the analog format to the digital, allowing you to use the full 1080p input of the HDMI port. These converters will generally support sound conversion to put it on the HDMI line which can help a lot in setting it up.

Just whatever you do, DO NOT purchase a VGA to HDMI cable. Those things have been floating all over the web, but they are a scam. VGA is an analog signal and HDMI is digital and you cannot just use a cable to convert from one to the other. If you purchase a cable like that you’ll really just be wasting your money.

Conclusion

Once you have your TV, PC, and remote all connected you’ll be all set to enjoy all these forms of entertainment from a single device. We’re talking viewing Hulu, Netflix, Blu-Rays, DVDs, listening to MP3s, stored video files, pictures and much more all from one device, and all from the comfort of your couch. I have personally been running a set up like the one described here for about 3 years, and it is continually improving as new sources of media come out. This is the ultimate home entertainment device.

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Western Digital WD TV Live – My New Addition to My Entertainment System

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I have always wanted to add a Media Player to my entertainment system. It all started when I bought the Samsung Blu-ray, which enabled me to plug in a USB with a media file to be played via the Blu-ray.

Having seen media players before and knowing how they work it was the prompt that was needed to start my investigations. I recently upgraded my AV Receiver to enable the use of HDMI for inputs and outputs and was keen to get a media player that had HDMI incorporated.

My purchase is the Western Digital HD TV Live, this media player displays photos on the TV, playback music and video files, it also has the ability to connect to the internet. The internet function wasn’t something I was looking for, but at the place of purchase the internet enabled player was on special and was substantially cheaper than the non internet version.

The media player needs of course, storage. A one terabyte external hard is connected via a USB, the WD TV live has 2 USB’s so there will be no need to worry about space. I don’t use any compression on the movie files as I prefer quality to saving space, the average movie uses about 5 GB of space, so on a terabyte HDD that is about 200 movies. If I need more space then 2 & 4 TB external hard drives are an option.

The software that I use to back up my DVD’s to the hard drive are DVD Decrypter to take it from the DVD and store in a folder on the hard drive as DVD (vob) files. Then I use Avidemux to take the multiple DVD (vob) files and make a single mpeg file. I prefer not to have any compression so the quality of the movie remains the same, Avidemux performs this task well.

I have watched both hi definition and standard definition movies via the WD TV Live and am pleased with the sound and picture quality.

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